MARKETING RE-POSITIONING by YAMAHA -India

India Yamaha Motors, a subsidiary of the Japanese biking giant, is working on a relaunch of its once-popular model, the RX 100.

Picture 290The company is examing various options, such as engine type and styling. However, sources say it would largely maintain the basic design of the earlier vehicle, which drove demand for the company.

Known for its acceleration and agility, the was the choice of many young Indians in the mid and late 1980’s, after Yamaha (in partnership with Ltd) launched it in 1985.

Pankaj Dubey, national business head, India Yamaha Motor, said: “We are working on the lines of the RX 100 and are looking to have something of a similar product for India. It will be early to talk about it but we will come out with a product there.”

One reason the RX 100 was phased out by Yamaha was the adoption of stricter emission control norms in the country. The RX 100 was a high polluter. Its two-stroke engine had a problem meeting the required norms, first brought about in the mid-1990s.

Eventually, most two-stroke bike manufacturers either upgraded their models with four-stroke engines or simply terminated production and replaced these with different models. Yamaha opted to shut production of the RX 100 in 1996, as more frugal, fuel-efficient and low on maintenance four-stroke bikes made their way into the market.

However, the two-stroke range were considered special by many owners worldwide because of the higher power option they offered, compared to the four-stroke powered engines. In addition, they allowed riders to ride the bike at very low rpm in higher gears (10 km/hr in fourth gear, for instance).

Yamaha will not relaunch the RX 100 with a two-stroke bike, as India would upgrade to even stricter Bharat Stage IV emission norms in the coming months. “We cannot launch the RX (100) with a two-stroke engine but we are working on a four-stroke version for the bike,” added Dubey.

The launch could catapult Yamaha’s volumes multi-fold if the bike is priced in the same category as other entry or commuter level bikes, says experts.

“It is difficult to find the bike in the resale market, as current owners do not want to part with it. Many bike enthusiasts have asked Yamaha to reintroduce the RX 100, known for its legendary style and performance. If the company manages to do what Enfield did to the Classic model, then it will be a success,” said a motoring expert.

From a share of about 3 per cent currently, Yamaha is targeting 10 per cent market share, or sales of 850,000 units by 2012, when the Indian motorcycle market is expected to swell to 8.5 million from the current 5.8 million (as of the year ended March 2009).

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How Marketing Can Get You Longtime Customers.

How Marketing Can Get You Longtime Customers

Profits keep a business going. But, its long-term success is mainly dependent on how many lifetime customers it’s able to get.

Here’s the truth: prospects will mostly favour brands and products that are widely accepted. Your startup is not known yet, even with the fact that you’re probably selling something that really solves problems.

Hence, you need credibility to make them trust you and your product or service.

  1. Mass marketing

When startup entrepreneurs run mass marketingprogramm, their thought process goes something like this…

The more my ads are run, the more prospects get conscious of my products and brand. So, whenever they want to make purchase decisions, they remember my ad.

But that’s the problem with mass marketing. It’s “whenever they want to make purchase decisions, they remember my ad”. It doesn’t come with an instant call to action. It doesn’t compel prospects to make immediate purchase decisions. It tells them about a product, within few minutes, spends very little time explaining why prospects need the product and what they will benefit after using it.

Before a prospect decides to buy your product, he has to identify a problem your product can solve or a need it can satisfy. Hence, the need for you to educate them on what your product can do arises. This is something mass marketing would not effectively do for you.

With mass marketing: you can get popularity that doesn’t generate leads. You can get leads that don’t generate sales. You can get sales that don’t generate profits. And profits are what a business truly depends on to stay alive and grow, just as the human body needs food for survival.

But profits come as a result of creatively solving customers’ problems, more than competitors do. If prospects are not sure whether a product can solve their problems, they won’t buy.

Key here is that marketing is not designed to convince prospects to be sure about the effectiveness of a product or service.

Mass marketing is fine.

Yes, it is. But, many startup entrepreneurs make the mistake of making it their one and only marketing programme. They end up spending a lot of dollars, but making a few sales in the end. Why? Because mass marketing focuses on popularity. It doesn’t effectively tell prospects why they should by a product.

This type of marketing should not be single-handedly used for startup companies and I’ll tell you why.

Why a startup should not only go for a mass marketing program

The thing with mass marketing is that it is not designed help prospects makepurchase decisions. For example, I won’t get motivated to buy a Toyota Camry car because I see their ads on TV. I need something that will tell me why I need their product, and assure me of the quality I’ll get. Then I’ll be inspired to buy.

But, like I mentioned earlier, mass marketing is fine. Nonetheless, it should be used alongside: Direct response marketing.

  1. Direct response marketing

 

I consider this as the best marketing strategy for startups, and I’ll tell you why:

What makes this strategy a direct one is that it is designed to lead prospects to a buying decision (whether to email you, call, sign up for your email list, etc.) in that very moment.

It brings about a quick response directly from where you have placed your ads. So that you get to know which outlet works and which doesn’t.

Direct response marketing allows you to run your ads on almost any size of budget and also gives you a greater chance of return on investments.

In fact, you probably don’t need to put in so many dollars in this program, all you might just need is How To.

How to use a direct response marketing strategy

There are five stages your prospects go through before they decide to become your lifetime customers:

The problem recognition stage: This is the first stage your prospects experience before they even think of approaching your product. They perceive a problem or need. Then they have a reason to buy.

The information search stage: Here, they really want the problem solved, so they start searching for the information needed to make a purchase.

The evaluation of alternatives stage: At this point, they have a list of alternative brands. They begin to compare your product with your competitors’.

The purchase decision stage: Here, the prospects are making a purchase decision, but not an actual purchase. Once they implement their decision, it becomes an actual purchase.

The post purchase decision stage: After purchase and use, customers compare their level of performance with their expectations. This determines if they will repeat purchase and become lifetime customers or not.

Key here is, direct response marketing, unlike mass marketing, goes through these stages with your prospects. From helping them recognize the need for your product, providing them with information for purchase, providing them with detailed information to compare with other brands, helping them make purchase decision and ultimately, leading them to become a lifetime customer.

Here are a few ways you can exploit direct response marketing:

First of all, an A-list blog would not accept your guest post if it doesn’t truly solve a problem. Hence, writing a guest post on a big blog implies that you’ve written something that really shows your expertise.

The consequence of this is that when prospects read that post, you would earn their trust. At this point, they’d be in the right frame of mind to buy whatever you’ve got to sell.

In a guest post, you’ll definitely not be directly writing about your product or service. You’re doing something more powerful. With guest posts on big blogs, you have the opportunity to authoritatively share your expertise to a wide audience.

Just beneath the post, you are given the opportunity to write an author bio, in mostly not more than fifty words, where you get the chance to tell readers who you are, what you do and encourage them to take a specific action.

A very good example is this — when you finish reading this article, you’d probably be inspired to take an action. Whatever your choice is, I’ll get the stats in a short while. That’s what Direct Response Marketing is all about; it persuades prospects to take immediate purchase decisions.

Sales copy

A sales copy is any text that’s developed with the aim of compelling or persuading prospects to take a specific action.

It could be written as a newsletter, blog post, infographic, etc. It could even be the few words written beneath an article. As long as it’s written for the purpose of persuading prospects to take a specific action, it’s a copy.

Here’s a quick tip you should keep in mind while writing a copy:

Do not…address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

 That’s the truth. When you’re reading a copy, you’re mostly reading it alone. A very good example is this: you’re probably reading this article alone. You even get the chance to interact with me in the comments or even take a step further to email me. That’s a specific action. And that’s what makes direct response marketing.

A copy can appear in two basic forms:

Long copy

Short copy

As their names imply, a long copy refers to a lengthy and detailed write-up, aimed at selling. While a short copy simply refers to the short form of a long copy.

So which type of copy should you go for?

Both long and short copy can be effective. However, whether to write a lengthy copy or not is not something you are meant to decide before you start writing.

Payments at discount

Offering your product or service at a lower than normal price is another great way to implement the direct response marketing technique. When you allow discounts, you’re sending out a message that compels your prospects to take a quick purchase decision, within the time you’ve given for the promo.

What really compels them here is that they want to quickly buy before your promo is over.

Offer free stuff

You know everyone likes freebies. Giving out free stuff that really helps your prospective customers does not only show how much you care about them, but also gives you the opportunity to compel them to get something from your business. This way, you would indirectly be giving them a free sample of your expertise. If it’s helpful to them, you earn their trust, they’ll come back.

For example, if you have a blog where you freely share helpful tips with your prospects, you’re giving out free stuff. And more importantly, you’re sharing tips on how much you know what you do.

When you’re able convince prospects of how good you are with a free product or service, you more likely going to earn their trust better and compel them to take a purchase decision.

Track results

On the whole, you need to measure your marketing results. It’s as important as every other tip in this article. You really don’t want a one-off sale. And that’s why you’ve read this article down to this point. You want it repeatedly.

Tracking your results would help you know which program is bringing in the best results, and also know which one to stick to.

 

3 WAYS TO INSPIRE YOUR EMPLOYEES WITH SOCIAL MEDIA.

As the full swing of the winter is starting up, if you are in any sort of retail business – chances are you have had to hire or release some of your employees to manage the seasonal flow of business.

While the summer might bring these thoughts to the forefront of a small business owner’s mind, the real question of how to continually inspire your employees to show up for work happy and committed to the job you are asking them to do is one that you should be asking yourself every day.  Though there is plenty of conversation on using social media as a sales tool to help you bring in new customers – how effectively are you using it to inspire the employees that you already have?

Here are a few ideas for how you might effectively use social media to inspire your employees on a more consistent basis – to get the best effort, thinking and performance from them, even during the season of distraction :

  1. Share inspiring content. Whether you find a great article or a powerful video online, creating a culture of sharing content which inspires you can help to do the same for your employees. Whether you use the tried and true method of email to share a link to a great piece of content, or you take the more “social” approach of creating some sort of destination (such as a private group on Facebook) where employees can watch or read inspiring content – both can be great ways of bringing more inspiration into the workplace.
  2. Use co-creation to seek new ideas. Sometimes the biggest barrier to sparking innovation is routine. When employees are challenged to think beyond their roles and share new ideas in some way, it can get new creative thinking to happen and inspire them to think bigger.  So take a lesson from some consumer brands and sponsor your own employee video contest or blogging challenge and see what ideas and voices you get to participate. The upside is that some of these same people may make great voices for your business in social media when you do launch any marketing or external initiatives.
  3. Incentivize employees to attend relevant events. Social media doesn’t have to remain virtual and online. There are plenty of organizations and meetup-style events which are often primarily promoted through social media in your region.  Encouraging and even incentivizing employees to find them and go can be a great way to have them learn something and make great connections in the process.

PSYCHOLOGY OF COLOR IN MARKETING.

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing.

 The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”

Why does color psychology invoke so much conversation … but is backed with so little factual data?

As research shows, it’s likely because elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So the idea that colors such as yellow or purple are able to invoke some sort of hyper-specific emotion is about as accurate as your standard Tarot card reading.

The conversation is only worsened by incredibly vapid visuals that sum up color psychology with awesome “facts” such as this one:

The Psychology of Color in Marketing and Branding

Don’t fret, though. Now it’s time to take a look at some research-backed insights on how color plays a role in persuasion.

 

The Importance of Colors in Branding

First, let’s address branding, which is one of the most important issues relating to color perception and the area where many articles on this subject run into problems.

There have been numerous attempts to classify consumer responses to different individual colors:

The Psychology of Color in Marketing and Branding

… but the truth of the matter is that color is too dependent on personal experiences to be universally translated to specific feelings.

But there are broader messaging patterns to be found in color perceptions. For instance, colors play a fairly substantial role in purchases and branding.

In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).

And in regards to the role that color plays in branding, results from studies such as The Interactive Effects of Colors show that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color “fit” what is being sold).

The study Exciting Red and Competent Blue also confirms that purchasing intent is greatly affected by colors due to the impact they have on how a brand is perceived. This means that colors influence how consumers view the “personality” of the brand in question (after all, who would want to buy a Harley Davidson motorcycle if they didn’t get the feeling that Harleys were rugged and cool?).

Additional studies have revealed that our brains prefer recognizable brands, which makes color incredibly important when creating a brand identity. It has even been suggested in Color Research & Application that it is of paramount importance for new brands to specifically target logo colors that ensure differentiation from entrenched competitors (if the competition all uses blue, you’ll stand out by using purple).

When it comes to picking the “right” color, research has found that predicting consumer reaction to color appropriateness in relation to the product is far more important than the individual color itself. So, if Harley owners buy the product in order to feel rugged, you could assume that the pink + glitter edition wouldn’t sell all that well.

Psychologist and Stanford professor Jennifer Aaker has conducted studies on this very topic via research on Dimensions of Brand Personality, and her studies have found five core dimensions that play a role in a brand’s personality:

The Psychology of Color in Marketing and Branding

Additional research has shown that there is a real connection between the use of colors and customers’ perceptions of a brand’s personality.

Certain colors DO broadly align with specific traits (e.g., brown with ruggedness, purple with sophistication, and red with excitement). But nearly every academic study on colors and branding will tell you that it’s far more important for your brand’s colors to support the personality you want to portray instead of trying to align with stereotypical color associations.

Consider the inaccuracy of making broad statements such as “green means calm.” The context is missing; sometimes green is used to brand environmental issues such as Timberland’sG.R.E.E.N standard, but other times it’s meant to brand financial spaces such as Mint.com.

And while brown may be useful for a rugged appeal (think Saddleback Leather), when positioned in another context brown can be used to create a warm, inviting feeling (Thanksgiving) or to stir your appetite (every chocolate commercial you’ve ever seen).

Bottom line: I can’t offer you an easy, clear-cut set of guidelines for choosing your brand’s colors, but I can assure you that the context you’re working within is an absolutely essential consideration.

It’s the feeling, mood, and image that your brand creates that play a role in persuasion. Be sure to recognize that colors only come into play when they can be used to match a brand’s desired personality (i.e., the use of white to communicate Apple’s love of clean, simple design).

Without this context, choosing one color over another doesn’t make much sense, and there is very little evidence to support that ‘orange’ will universally make people purchase a product more often than ‘silver’.

Color Preferences by Gender

Perceived appropriateness may explain why the most popular car colors are white, black, silver and gray … but is there something else at work that explains why there aren’t very many purple power tools?

One of the better studies on this topic is Joe Hallock’s Colour Assignments. Hallock’s data showcases some clear preferences in certain colors across gender.

It’s important to note that one’s environment–and especially cultural perceptions–plays a strong role in dictating color appropriateness for gender, which in turn can influence individual choices. Consider, for instance, this coverage by Smithsonian magazine detailing how blue became the color for boys and pink was eventually deemed the color for girls (and how it used to be the reverse!).

Here were Hallock’s findings for the most and least favorite colors of men and women:

The Psychology of Color in Marketing and Branding

The most notable points in these images is the supremacy of blue across both genders (it was the favorite color for both groups) and the disparity between groups on purple. Women list purple as a top-tier color, but no men list purple as a favorite color. (Perhaps this is why we have no purple power tools, a product largely associated with men?)

Additional research in studies on color perception and color preferences show that when it comes to shades, tints and hues men seem to prefer bold colors while women prefer softer colors. Also, men were more likely to select shades of colors as their favorites (colors with black added), whereas women were more receptive to tints of colors (colors with white added):

The Psychology of Color in Marketing and Branding

Image credit: KISSmetrics

The above infographic from KISSmetrics showcases the disparity in men and women’s color preferences.

Keep this information in mind when choosing your brand’s primary color palette. Given the starkly different taste preferences shown, it pays to appeal more to men or women if they make up a larger percentage of your ideal buyers.

Color Coordination + Conversions

Debunking the “best” color for conversion rates on websites has recently been a very popular topic (started here and later here). They make some excellent points, because it is definitely true that there is no single best color for conversions.

The psychological principle known as the Isolation Effect states that an item that “stands out like a sore thumb” is more likely to be remembered. Research clearly shows that participants are able to recognize and recall an item far better (be it text or an image) when it blatantly sticks out from its surroundings.

CREATIVITY IN MARKETING ………..the essential component to survive in business……….

ImageWhen we are taking about creativity, the first question which comes to our mind is that what is creativity? So creativity doesn’t have any specific definition but we can say that the act of turning new and imaginative ideas into reality. It involves two process: thinking then producing.

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Since early schooling the notion of creativity has been associated with artistic creativity (painting, drawing, composing songs, etc…) and in professional life this has been reinforced by the ownership of the term within similar realms – the arts, design, advertising. However, it is important not to confuse this with creativity in marketing, which we define as “putting things together to deliver new value”: in other words, arranging existing things or creating new things to deliver something new that can add value to customers.

In this way, creativity in marketing is not limited to advertising, design or social media agencies, but should be applied to all aspects of marketing and brand strategy and across the marketing mix.

The application of creativity also comes in 4P’s of marketing:

1st P: The creative person.

2nd P: The creative process.

3rd P: The creative product.

4th P: Press (the environment for creative work)

The product should be innovative and creative to make it unique as unique product always attract the customer most and a unique product would be create b a creative person so person should be creative and the process creativeness means use those technique’s which are most efficient and time saving and cost saving.

There is one more concept of creativity in marketing i.e.

The “4Ts Creativity in marketing framework”

  • TimeImage
  • Task
  • Target
  • Techniques 

Time

Creativity in marketing is not a luxury, it needs to be nurtured and that requires time. Not just snippets of time within a multi-tasking environment but focused, dedicated time: as a recent Harvard Business Review study found, the likelihood of creative thinking is higher when people focus on one activity for a significant part of the day and collaborate with just one other person. For this to happen, teams need to change their ways of working at the times when they need to be more creative.

Task

There are ways to enhance the productivity of ‘creative’ time, most importantly, by having a clear deliverable or end point. It helps to articulate the task at hand, enabling the creativity efforts and energy to be channelled at solving a specific challenge, issue or opportunity (e.g. How to get people to go through airport security in less than 5 minutes?). By having this clarity, there is a far higher chance of getting to creative solutions that can add real value. And this will help define more effectively the scale and scope of the creativity required.

Target

Marketing is about creating better customer value and, as such, is fundamentally customer-centric. It’s no different for creativity: in creative tasks, as in any other, you still need the discipline to specify who you are targeting, what insights you have about them and who you can work with to inspire and apply creativity.

As regards the target, this might be customers/consumers, employees or other groups who will benefit from the new creative solutions being developed. What is important is to define that target and then source or generate insights which can provide a springboard for idea development. Too often, idea generation is kicked off with a business-focused, internal task (what will this give us?) rather than defining which customer we are seeking to create new value for (what can we give to our customers?). 

Techniques

Creativity in marketing is a skill that can be learnt. The reason why we need help with unlocking our creativity is simple: the brain is designed to find efficient ways to operate, so it follows patterns and creates routines to make life possible and to save energy.

By forcing the brain to pause, re-think and process information differently from the normal way, we can start thinking laterally and see new connections and possibilities.

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WHY CHINA MUST INVEST IN INDIA !!!!!!

At the third round of the India-China Strategic Economic Dialogue in Beijing held on March 18, it was evident that the changing demographics of both the Asian giants will dictate future collaborations. It has also revealed why China, its military assertiveness notwithstanding, is so keen to invest big in India and especially in its unique capabilities of creating affordable, appropriate, market-based products and services that work for large, poor populations.

For a while now, it has been Advantage China. China’s apparent steaming ahead of India in economic and development terms over the past two decades can be largely attributed to the country’s ability to exploit its demographic dividend. In other words, over the last 20 years, China’s workforce has been large and young, and each worker had a minimum number of dependents.  In contrast, India had an older workforce during this period, with the additional burden of more dependents per worker.

This demographic profile is now shifting, as China ages and India increasingly adds young workers to its labour pool.  The change is also indicated by China’s loss of more than 2 million workers last year, during which time India gained 7 million workers.

However, in China, as the population ages and wages increase, a new middle class is concurrently emerging. While both countries have a middle class population of  about 250 million each, China’s improving economics has ensured that its middle class is rapidly growing, unlike India’s. The numbers in the Indian middle class segment will remain static for the foreseeable future, while China’s middle class is set to reach 600 million over the next seven years. This is equivalent to adding a new middle class consumer base of 58 million each year – the size of the entire population of the UK.

This is, of course, good news for manufacturers everywhere, including Indian manufacturers who are interested in access to the vast Chinese market.

But the changing demographics also create problems for the Chinese state. With no meaningful social welfare structure to fall back on, China has to rely on family ties among the young to support its aging population.

The Chinese middle class and middle-age-to-elderly population of 600 million will also want access to affordable, quality products and services across several markets, from healthcare to autos to utensils. An inability to meet these demands can create dissent in China. But domestic manufacturing costs are increasing, so China has to look elsewhere for the supply of such commodities.

An obvious answer is India, whose population dividend – a new, young and inexpensive labour force right at China’s doorstep – is almost tailor-made for the task. But India’s continuing struggles to adequately invest in its outdated or non-existent infrastructure, is going to be a roadblock. Building the necessary infrastructure in India will cost an estimated $1 trillion. China, meanwhile, has devised a solution – financing as much as 30% of this total requirement in India. The spate of high-profile visits of Chinese leadership and businesses to India starting from 2013, is evidence of Beijing’s serious intent.

Accordingly, the Strategic Dialogue focuses on areas where assistance from China can best be utilised.  Five working groups have been established within the dialogue, and talks have concentrated on infrastructure upgrades in India. This includes operational agreements for service centres to be set up in India for Chinese power equipment, environment and resources protection, water management and policy coordination, collaboration on planning and urbanisation, and cooperation in high technology, including in the information technology sector. The two sides are also discussing collaboration on improving heavy haul transportation and redeveloping railway stations.

China’s new strategy of funding in India comes from practical and political necessity. China needs India’s workforce, and its capabilities for innovative, affordable products and services which can also be deployed in China. Without it, the Chinese middle class will become disenchanted.

So, if China was, until recently, the workforce for the globalising  world, India may now become the shop-floor for the new Chinese consumerism.  It may well bring the Indian economy back to a 7%-8% growth rate, just as China slows down.

Here are some interesting facts which will blow your mind

 1. Ben & Jerry’s is owned by ​Unilever.

2. Wal-Mart averages a profit of $1.8 million every hour.

3. “Yahoo” is an acronym for “Yet Another Hierarchical Officious Oracle.”

4. Starbucks’ round tables were created specifically so customers would feel less alone.

5. Apple’s iPad retina display is actually manufactured by Samsung.

  1. Dasani water is just purified tap water; it doesn’t come from a natural spring.

7. One in 10 Europeans are conceived in an Ikea bed.

8. Marvel Comics once owned the rights to the word “zombie.”

9. The red and white Coca-Cola logo is recognized by 94% of the world’s population.

10. The iPad 2 would cost $1,140 if it were made in America.

11. Taco Bell has proved to be a huge flop in Mexico, as Mexicans were confused by the Americanization of their traditional cuisine.

12. Adding /4 to the end of Facebook’s URL will take you to Mark Zuckerberg’s profile.

13. Cereal is the second-largest advertiser on television today, behind automobiles.

14. Google was originally called BackRub.

15. Pepsi got its name from the digestive enzyme pepsin.

16. U.S. corporations are reportedly hiding $1.6 trillion in profits offshore.

17. Amazon.com employees spend two days every two years working at the customer service desk — even the CEO — in order to help all workers understand the customer service process.

18. Speaking of Amazon, it also owns Zappos, ShopBop, Goodreads, and Audible.com

19. Everything you say to Siri is sent to Apple, analyzed, and stored.

20. Candy Crush brings in a reported $633,000 a day in revenue.

21. Samsung accounts for 20% of Korea’s gross domestic product.

22. Burt’s Bees is owned by Clorox.

23. The most productive day of the workweek is Tuesday.

24. Warner Music owns the copyrights to “Happy Birthday,” so it’s technically owed royalties every time you sing it to someone on their big day.

25. Changing the U.S. $1 bill for a $1 coin would save the U.S. $4.4 billion in 30 years.

26. The “new car smell” is composed of over 50 volatile organic compounds.

27. If Bill Gates were a country, he’d be the 37th richest on earth.

28. Sixty-four percent of consumers have made a purchase decision based on social media content.

29. McDonald’s first menu items were hot dogs, not hamburgers.

30. The actor who played the “Marlboro man” died of lung cancer.

31. More people in the world have mobile phones than toilets.

32. Starbucks spends more on health care insurance for its employees ($300 million) than on coffee beans.

33. If you have $10 in your pocket and no debts, you are wealthier than 25% ofAmericans.

34. Facebook is primarily blue because Mark Zuckerberg suffers from red-green color blindness.

35. Apple had a third founder, Ronald Wayne, who had a 10% stake in the company. He left the fledgling company after 12 days and forfeited his shares for $2,300 (about $9,600 today).

36. Robert Chesebrough, the inventor of Vaseline, ate a spoonful of the stuff every morning.

37. Seventy percent of small businesses are owned and operated by a singleperson.

38. Each week nearly one-third of the U.S. population visits a Walmart.

39. Victoria’s Secret is the most followed retailer on Instagram.

40. In iPhone ads, the time is always 9:42 a.m. or 9:41 a.m., because Apple events start at 9 a.m. and big product reveals generally happen 40 minutes into the presentation.

41. The Rubik’s cube is the best-selling product of all time. The iPhone is second.

42. Steve Jobs is credited as an executive producer on Toy Story.

43. One in eight American workers have been employed by McDonald’s.

44. In 2000, Coca-Cola launched a stealth campaign against water called “Just say no to H2O.”

45. The Volkswagen group owns Bentley, Bugatti, Lamborghini, Audi, Ducati, and Porsche.

46. Smoking near an Apple computer voids the warranty.

47. Twitter CEO Dick Costolo used to work as an improv comedian, including a stint at the legendary Second City in Chicago.

48. YouTube broadcasts about one-third of the U.S.’s multimedia entertainment.

49. The world’s 100 richest people earned enough money in 2012 to end global poverty four times over.

50. The average smartphone user checks Facebook 14 times a day.

51. More than 80 million “mouse ears” have been sold at Walt Disney World to date.

52. The Asia Tiger Funds’ stock symbol is GRR.

53. Gambling generates more revenue than movies, spectator sports, theme parks, cruise ships, and recorded music combined.

54. You can purchase large sheets of uncut U.S. currency through the mail.

55. Tom’s of Maine is owned by Colgate-Palmolive.

56. The “Mayfair” filter in Instagram generates the most likes.

57. A customer in a wheelchair successfully sued Chipotle in 2010, claiming its tall ordering counter denied him from seeing the “Chipotle experience.”