As being a recent graduate and getting the first salary cheque in your hand, you always think of what to do with this money. First thought which comes in your mind is “SAVE” but how to save that we exactly don’t know. What happens when we get our salary cheque? instead of savings we think of utilizing or we can say we think of spending that money. Due to this practice one day our expenditure becomes more over our income. Where do you spent all your money that even becomes a question mark ultimately, one day you will find the money you earned its spent to fulfill all your expectations and desire of living leisure life.

Now, you will ask whats wrong in living a leisure life with lots of comfort?

I will answer there is nothing wrong in it. Rather its great. But, I will take this opportunity to ask you a question where is the savings? The first thought you got in your mind when you saw your first salary cheque. Believe me their will be a day when you think I earned a lot of money but where I spent, don’t know. Instead of thinking in future and feeling regret, I suggest to start saving from today for better future.

Here are some tips on how you can save your hard-earned money:-

1. Debt: Say no to debt. If you have any outstanding debt focus on paying it back as soon as possible. Clear every debt and don’t go on dealing with EMI’s. As you are already in debt and planning to save, you will find your savings are less and you are paying more in the form of interest.  Therefore, first pay off your debts and start planning about your savings.

2. Credit card: Pay your credit card bills every month. Use your credit card as less as possible and if you can stop using, it’s the best what you can reduce the burden.

3. Savings percent: Save first and spend later. Decide your savings percent according to your salary. Don’t take impractical decisions over savings. For example, if you plan to consider 80% of your income as savings, it’s not practical. Save money which is considerable and do not affect your daily needs.

4. Set short-term goals: Set your goal monthly first and divide it into weekly format. This will reduce your monthly burden and help you to save small amount of money weekly which will be equal to one month saving.

5. Set long-term goal: Decide how much money you want to save in a year and how much bank balance you want to see in your account after completion of five years. This will help you to decide the yearly savings. As you get yearly increment your savings percent should also increase accordingly.

6. Make a budget: Make your budget for every month. It includes your grocery, clothing, fuel, vegetables, bills etc. Make sure your every month budget is ready in advance. It gives you a clear picture to reduce your expenses for present month and fulfill the expectations of following month in the same budget.

7. Pay of your bills:  Pay each and every bill of yours in the same month it can be electricity, telephone, mobile bills, credit card etc. It helps you to reduce your debt in future. Even I suggest reduce your phone connection and credit cards (in case you have extra). For example, if you cut one phone connection it saves your fixed rental which you need to pay every month to the service provider.

8. Purchase required things: Purchase the goods and services which are necessary and essentially required. Don’t buy any good or service which gives you additional burden of expenditure.

9. Sell:  If you have any additional furniture or any kind of commodity which are not used by you from a long time just go and sell it online or in second-hand market.

10. Tours & Party: Make your own travel plans. Select the best destination which fits in your budget. Don’t go over budget by thinking we go out once in a year so spend. This is a wrong attitude. You will get a chance to go their with more high budget in future. Always prefer to be in your budget. Don’t spend a lot on party. It’s good to make your evenings live, go high and dance with the loud music but avoid it often.

11. Quit smoking and Drinking: If you are a smoker or a drinker I suggest avoid and quit as soon as possible. First of all it does not give any value addition to your life and leads to bigger diseases which need a lot money to cure. Ultimately you are spending from both the hands and getting nothing except health problems.

12. Avoid mental stress:  Avoid stress related talks, discussions and activities as much as possible. If you come into these discussions you will feel stressed. If you avoid the same you will avoid bigger problems and save the money.

13. Traveling: I know convenience and comfort is must. Travel through least expensive mode. For example, if you travel through first AC, then prefer to travel by second AC. You will save a lot of money.

Now you are ready to save lots of money without any problem. Just make sure you are using these ideas as daily practice. One day you will feel proud on yourself when you will see your bank balance more than others. Hope this article will work for you and your savings will go high and high



Corporate and marketing communication are two different types of messages created by companies and organizations. Corporate and marketing communication are targeted at distinct audiences with varying intent. Corporate messages are structured to convey the attitudes, beliefs and goals of an organization or company as an institution, while marketing messages are meant to informing the consuming public of a good or service.

Corporate Communication

Corporate communication is broadly defined as a corporation’s attempt to inform the public, including all its consumers, private investors and the media. Corporate communication represents the very voice with which corporate institutions interact with the outside world and is inclusive of communications regarding investor relations, government relations, labor relations and employee development. Where marketing communication is intended to focus on a particular product or service offered by a company, corporate communication is distinctly focused on news, strategies or opinions of the corporation that makes that product or service.

Marketing Communication

Marketing communication is created to influence consumers to purchase a particular product or service. Marketing messages are often specifically tailored to particular groups of the consuming public broken down by age, sex and gender. Companies create marketing messages based on the perceived preferences of these groups, or demographics. Marketing messages also vary widely from product to product. Corporations that produce a wide variety of products and services across numerous markets create diverse marketing campaigns across myriad demographics.

The major differences between corporate and marketing communications lie in the audience each type of communication is intended to target and the particular entity each message is intended to represent. Where corporate communication is intended to represent the uniform opinions, strategies and motivations of a singular corporate entity, marketing communications are designed uniquely to influence consumers to purchase the goods and services that corporate entity produces.

Corporate and marketing communications should not be confused with other channels of corporate communication, particularly public and community relations. Public relations is broadly defined as a corporate body’s attempt to influence and control the perception of their organization in the eyes of the general public. Community relations represents the interaction of a corporate entity or institution with the citizens who live and work in and around its place of business.


Yesterday rupee hit almost lifetime low of 60.80 against a dollar. This is really a negative news for Indian economy. There are so many reasons for the  fall of rupee against dollar. One of the main reason is dollar is very much in these days and thus almost all other currencies from various countries fell down very badly. So not only rupee, but also other global currencies like Japanese Yen and other currencies like Euro, pound all were fell down.

The other reason of rupee fall is many foreign institutional investors  have sold their positions in the Indian bond market, and because of huge selling pressure in the bond market, rupee falls.

  • At present time the main reason of rupees fall is that there is the most top demand of dollar for payment at the end of the month.
  • The second reason for this issue is that the foreign institutions are withdrawing their money from our Indian share market.
  • The third reason of this great fall of Indian rupees is that it is the indication of fed reserve on withdraw of encouraging package in America.

From the above video we can have the brief history about fall of our Indian  rupee:-